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418 Communications

418 Communications

How Newsjacking Landed One Client in The New York Times

When done well, the practice of newsjacking can lead to outstanding media results.

4 min readApr 30, 2021

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How Newsjacking Landed One Client in The New York Times

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418 Communications

COVID-19: 3 Reasons to Double Down on Comms Now

Business might be slow, but that’s no reason to scale back your communications efforts.

3 min readAug 24, 2020

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COVID-19: 3 Reasons to Double Down on Comms Now

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418 Communications

Pitching Reporters on Social Media: Should You, Or Shouldn’t You?

Social media is an important tool for business communications. But, should you use it to pitch the media?

3 min readAug 24, 2020

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Pitching Reporters on Social Media: Should You, Or Shouldn’t You?

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418 Communications

7 Components of a Successful Media Pitch

How should you pitch a reporter? What can you do to increase your chances of media pitching success? Incorporate these seven components…

4 min readJun 30, 2020

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7 Components of a Successful Media Pitch

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418 Communications

COVID-19: Communications in a Changing World

In the midst of the COVID-19 pandemic, how should companies be communicating with their audiences?

5 min readApr 2, 2020

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COVID-19: Communications in a Changing World

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418 Communications

Don’t Discount The Value of Regional & Trade Media

Having your company’s name splashed across the pages of top national media outlets is a dream scenario for most business owners. Is this…

4 min readJan 29, 2020

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Don’t Discount The Value of Regional & Trade Media

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418 Communications

How to Create a PR Plan for 2020

With 2020 now in full swing, make sure you’re doing all that you can to promote your organization, with a well-crafted PR plan.

4 min readJan 29, 2020

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How to Create a PR Plan for 2020

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418 Communications

418 Communications

418 Communications is a boutique public relations firm located in Lexington, KY. Follow us here for meaningful PR insights & advice.

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