Business might be slow, but that’s no reason to scale back your communications efforts. If there’s one thing we can all take away from 2020, it’s a lesson in managing uncertainty. The COVID-19 pandemic has turned the world upside-down, and the situation continues to change daily. But, in uncertain times…

Social media is an important tool for business communications. But, should you use it to pitch the media? Social media is an essential tool for business — and personal — communication. …

How should you pitch a reporter? What can you do to increase your chances of media pitching success? Incorporate these seven components into your email pitches, and you’ll be lining up interviews before you know it. You’re ready to generate media coverage of your company or personal brand — but…

Over the past several weeks, we’ve watched as the world has changed in unimaginable ways. Rolling news reports show images of hospitals overflowing with patients, announcements of business closures, and extreme stock market volatility. We’re all left learning to navigate this ‘new normal’, and as a result, businesses large and…

Having your company’s name splashed across the pages of top national media outlets is a dream scenario for most business owners. Is this what’s best for your business, though? Will it help sell more of your product or attract customers to use your service? …

With the new year comes the excitement of fresh new projects and plans, personal resolutions and business goals. While you’re considering the year ahead and fine-tuning your business plan, it’s the perfect time to develop your PR plan for 2020. According to CoSchedule, marketers who executed their projects and campaigns…