How Newsjacking Landed One Client in The New York TimesWhen done well, the practice of newsjacking can lead to outstanding media results.Apr 30, 2021Apr 30, 2021
COVID-19: 3 Reasons to Double Down on Comms NowBusiness might be slow, but that’s no reason to scale back your communications efforts.Aug 24, 2020Aug 24, 2020
Pitching Reporters on Social Media: Should You, Or Shouldn’t You?Social media is an important tool for business communications. But, should you use it to pitch the media?Aug 24, 2020Aug 24, 2020
7 Components of a Successful Media PitchHow should you pitch a reporter? What can you do to increase your chances of media pitching success? Incorporate these seven components…Jun 30, 2020Jun 30, 2020
COVID-19: Communications in a Changing WorldIn the midst of the COVID-19 pandemic, how should companies be communicating with their audiences?Apr 2, 2020Apr 2, 2020
Don’t Discount The Value of Regional & Trade MediaHaving your company’s name splashed across the pages of top national media outlets is a dream scenario for most business owners. Is this…Jan 29, 2020Jan 29, 2020
How to Create a PR Plan for 2020With 2020 now in full swing, make sure you’re doing all that you can to promote your organization, with a well-crafted PR plan.Jan 29, 2020Jan 29, 2020
